Update: Hallmark has apologized for pulling the ads. The Hallmark Channel pulled four TV ads featuring brides kissing each other on Thursday after a targeted campaign by a conservative group. The series of six ads, for the wedding planning website Zola, first appeared on the Hallmark Channel on Dec. The ads, which feature several configurations of couples, all offer variations on the same concept: While standing at the altar, couples ponder whether guests would have arrived on time and bought them better gifts if only they had created a custom wedding website with Zola. In some of the ads, the couples kiss at the altar and in the aisle, surrounded by friends. Most of the ads feature a same-sex female couple along with heterosexual couples. One of the six ads focuses on only the lesbian couple. Hallmark movies are family friendly, and you ruined it with the commercial. As of Friday evening, nearly 25, people had signed a petition to make Hallmark reconsider the commercials, according to the site. Trending on Sunday were the hashtags boycotthallmark and BoycottHallmarkChannel, with more than 8, tweets mostly from users identifying themselves as L.
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